The best real estate agents in Jacksonville know selling a home is an art form just like a great painter it involves many skills that only come with experience and constant training. The fundamentals are easy, sign listing, place yard sign, enter data in multiple listing service, but how these things are done is the difference between 90+ days on the market with a low ball offer or solid offers in the first couple of weeks.
Think of selling a home like a grand opening to a new restaurant…anyone who knows how to cook can start a restaurant but as anyone familiar with business knows this industry has the highest failure rate. To succeed takes months of preparation before the doors are even open, and you have one chance to wow you customers and critics. Consider walking into a new restaurant and there are no chairs, that’s kind of like listing a home with no photos or proper staging. The people who have been waiting for you to open are going to walk right back out and move on to their new favorite spot down the road.
Enough with the restaurant analogies, I think you get the point. After selling homes for over a decade I have put together a step by step program that gets the best results and most of the best real estate agents in Jacksonville have their own marketing plans and that’s what makes them the best. In my opinion the home is sold before the listing ever hits the market, my average prelisting time period is one and half weeks. During this time a strategy is put into place to prepare the home for its “grand opening”. Often a home stager is utilized to best place furniture and make color recommendations, minor repairs are address and professional photography is done. Social media is a buzz with an impending new home listing. Blog posts are written, virtual tours are created and inviting descriptions are brought to life. During the first 2 weeks of the home hitting the market the element of surprise is on the sellers side, buyers are wowed by the impressive performance during their first “online showing” they are compelled to make an appointment for their actual second home tour, please note I said their first showing was online…home buyers eliminate hundreds of home by their online appearance and never come to view the actual property making it a case in point that the actual first “showing” is online. Once the flood of buyers rush in the excitement of this new prospect overwhelms them and they are unsure of how the competition will react prompting them to make larger than usual offers, often leading to multiple offer situations. After the first two weeks the buyers start to realize this property may not be worth the asking price or question why it hasn’t sold and are under much less pressure to outbid other buyers.
In closing I cannot emphasize enough how important it is to make that first impression absolutely perfect because once the home is on the market your clock has started and buyers buy or move on. If you are looking for the best real estate agents in Jacksonville be sure to see if they have a step by step plan to market your home, and don’t be in a hurry to get the home on the market before it is 100% ready for buyers, it will sell soon enough and for more money!
